The Adventure Film Challenge was founded by Cape Union Mart to showcase the best adventure films South Africa had to offer and help to shine a spotlight on, and to encourage aspiring and established film makers to gear up and explore our natural landscapes.
The professional film every year will win R10 000 in cash and R5 000 in vouchers while aspiring filmmakers are vying for R5 000 worth of gear. The winning films will also have opportunity to be featured in the BANFF Centre Film Festival screened in South Africa.